You Tube to air IPL 4



Cricket fans all across the globe will no longer be requiring a TV set now as the highly popular cricketing extravaganza would now be available on the internet at You Tube. The Indian Premier league is in its 4th edition and would hold over 70 matches in total which would be stretched for about 2 months.
Indiatimes, the global internet, mobile and audio rights’ partner for the Indian Premier League (IPL) has entered into a partnership with Google that will enable it to stream all 74 matches of IPL4 on both ipl. and on its dedicated YouTube channel, Cricket fanatics would now be able to watch complete live-streams, full length catch-up matches and highlight clips of the entire fourth season of the IPL. The agreement will also enable YouTube to offer catch-up clips to users on its mobile platform.
“Partnering with YouTube is a step forward for us in creating supplementary distribution channels for Indiatimes to reach out to cricket fans world over.” said Rishi Khiani, CEO, Times Internet .

Gautam Anand, director, content partnership, JAPAC- Google, said: “Long-form sports content has been a big focus area for us, and we’re excited to partner with Indiatimes to bring live action from IPL Season 4 to cricket fans on YouTube.”
With You Tube now spreading its wings into the sports arena, more specifically into the game of cricket which is not as popular as Football or some others, even the people who don’t have much knowledge about the game would get a chance to get into the game and who knows this might just be a first step, though not taken by ICC but by a regional board, that would help making the game more popular across the untouched geographies.