Samsung strikes back – litigates Apple

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Samsung Electronics Co. has not wasted a minute after Apple came out with a lawsuit against the company over copying its iPhone and iPad products. Not even a week has surpassed and the former has reverted by taking a legal action against Apple Inc. saying that the iPhone and iPad infringe Samsung’s 10 mobile technology patents. The company further asked it to stop infringing its technology and compensate against the same.

The suits which are filed in South Korea, Japan and Germany, involved 10 alleged infringements of patents mainly involving power reduction during data transmission, 3G technology for reducing errors during data transmission, and wireless data communication technology.

“Samsung is responding actively to the legal action taken against us in order to protect our intellectual property and to ensure our continued innovation and growth in the mobile communications business,” the statement said. Samsung would soon be launching a new version of its successful Galaxy S smartphone, possibly by next week in Korea, a key product for the world’s No.2 handset maker to meet its target of 60 million units of smartphone sales this year.

Industry experts are already tagging it as a technology battleground where apparently every player is doing its every bit to gain the ground. The potential is so enticing.

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