According to a new study by global brands agency Millward Brown, Apple Inc. has now ended the saga which was led by Google for four years in a row by becoming the world’s most valuable brand. The search engine giant Google was apparently rated higher in another poll which was recently conducted by Harris Interactive based on Top corporate reputations.
Only last year, Apple Inc, overtook Microsoft in the category of world’s most valuable technology companies. The two most popular Apple brands, iPhone and iPad have solely taken the brand value of the entity to 153 billion dollars.
Peter Walshe, global brands director of Millward Brown, says, “Apple’s meticulous attention to detail, along with an increasing presence of its gadgets in corporate environments, have allowed it to behave differently from other consumer-electronics makers.
“Apple is breaking the rules in terms of its pricing model. It’s doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire.”
“Obviously, it has to be allied to great products and a great experience, and Apple has nurtured that.”
The top 10 brands in Monday’s report consisted of six technology and telecom companies: Google at number two, IBM at number three, Microsoft at number five, AT&T at number seven and China Mobile at number nine.
Mcdonalds made it to number 4 with Coca cola going down to number 6. Marlboro and General Electric were only able to secure number 8 and 10 respectively.